Online CRM Tools

These days, business organizations utilize modern and sophisticated means of building and managing long-term customer relationships in a structured approach. One of these methods is the use of customer relationship management (CRM) tools. CRM consists of a wide range of integrated information technology and customer-based software and solutions that support and help manage sales and marketing, customer service, and many other aspects of the business. Businesses of various sizes and levels, as well as types or nature, may take advantage of CRM tools and software. This article will talk about… Read More

Importance of Customer Feedback

Criticisms are part of growing and learning. When you are being criticized for your actions, there is this realization that what seems right to you is a weakness as others see it. They say that you are not necessarily the best judge of your own self. Other people see things beyond your personality and view them in a more in-depth manner. This same concept of individual criticism applies to a business organization. A company will only learn the worst mistakes from the feedback of the customers. In fact, the most… Read More

Informal Customer Interaction

Customer interaction is crucial to a business as it involves the everyday encounters and communication of the company to its existing customers as well as the new ones. The overall interaction of customers to the business is also a contributing factor to their general experience in doing business with the organization. Its significance in the business paved way for many organizations to conceptualize standard means and procedures in conducting good customer interaction. Large businesses catering to a huge market have designed methods, protocols and ways in working with their customers… Read More

Formal Customer Interaction

Customer interaction encompasses the three major phases starting from the pre-sale stage to the purchase stage and finally to the post-sale or after-sale phase of the interaction. In every stage of the company’s interaction with its customers, there are various ways and means to communicate with them. It should be the nature of a business to be assertive in initiating the communication with potential and existing customers in order to facilitate interaction and build a good business relationship. Yet, a company or a business organization cannot just simply make use… Read More

Customer Interaction Centric Careers

Finding a career associated with customer service and customer interaction is hardly difficult, what with the hundreds and thousands of available jobs from many customer-service based organizations and companies that jobseekers can apply for. Although all companies incorporate customer interactions in their transactions with the customers, there are certain companies that mainly utilize the competence of its employees in terms customer service skills, since the nature of the business is predominantly associated with customer interaction. What are the available careers in the field of customer interaction? What do companies look… Read More

Customer Relationship Management

Companies and business organizations should have an organized and systematic approach to keeping its relationship with the customers. Apart from building a good business relationship, a company should also manage these customer relationships with the help of modern technology. Apparently, a structured and organized approach in dealing with any business transaction whether in person, through the phone or email is a plus to the company as it gives customers a positive impression of the way the business is dealt and managed. Many business organizations in various industry sectors now use… Read More

Learn to Exceed Your Customer Expectation

It is said that the main goal when it comes to addressing and dealing with customers is meeting their needs. This notion is entirely true. Every company’s objective in every stage of customer interaction must be just like that. How can an establishment acquire more customers if they do not even get the answer to their questions or purchase the products they want to have? Moreover, getting their needs met is what customers expect when they engage in any business transaction. If a company falls short of their expectations, they… Read More

How to Build Customer Trust and Credibility

When customers keep coming back to make purchases or if they continue making transactions, this means that they like the product, service, or the way they are being treated. Continued business transactions means impressed and satisfied customers. However, there is a difference if they are impressed just because of the quality of the product but not the quality of customer service. In fact, a good product is a lot more saleable if these go with efficient customer service. Any customer would want to be overwhelmed with good treatment from business… Read More

Tips to Impress Your Customer

One of the major factors of a successful business organization inevitably is its customers. Customers are the lifeblood of the business and they are the reason why it exists, survives, and succeeds. As such, customers have to feel valued. When customers feel this way toward a company or a business, they are bound to stay and become loyal to the business in the long run. A customer’s first impression matters a lot to a business that highlights on giving utmost customer service. This is because a customer’s initial perception of… Read More

Tips to Handle a Rude Customer

One of the challenges of business organizations is dealing with rude customers. Rudeness is synonymous to being sarcastic and nasty. It is a negative behavior that may spark up a heated argument or a hurtful exchange of words. In a customer service industry, any business organization will have to deal with rude customers. Such type of customers can never be avoided in any customer interaction. For one, individuals come in various personalities. There are those who tend to be rude or ill-mannered in nature. That is just how they are,… Read More

Customer Miscommunications

Communication is the exchange of ideas between a sender and a receiver. Proper and effective communication is when the sender gets the message across to the other person and common understanding is gained in the exchange of ideas. Good communication in any aspect yields to a smooth interaction of individuals. In most business organizations, especially in the customer service sector, it is used as a powerful tool in dealing with customers. Customers will be communicating in various means – phone, email, or in person. Customer service representatives should demonstrate excellent… Read More

Customer Communication and Interaction Etiquettes

Etiquettes form the foundation of a harmonious communication and interaction among individuals in just about any aspect of life. Etiquettes are cardinal rules and policies that establish an observable level of respect and courtesy from one individual to another. In many organizations and situations, etiquettes may be universal or general, rules that are set by social norms and expected to be demonstrated by everyone in any dealing. In certain instances, some rules of etiquette are customized to suit the nature of the situation. Although etiquettes have to be implemented for… Read More

Post-Sale Customer Interaction Techniques

In the stages of customer experience, the most critical is the after-sales interaction with customers. It is probably easy to attract customers during the pre-sale stage with well-prepared marketing strategies and advertising techniques, but once the customers make the transaction, the biggest challenge of every company is how to make them stay in the business. Some businesses focus more on the product and how it can be improved without realizing that customer retention is more critical. In the end, these customers will be nothing but typical buyers who continue to… Read More

Pre-Sale Customer Interaction Techniques

Businesses go through stages in a customer experience or interaction. These stages are broken down into three major phases starting from the pre-sales encounter, then the point of purchase, and the after-sales or post-sales interaction. If a business places a high value on quality customer service, it religiously follows these stages of encounter with customers. On the other hand, if a business is focused only on generating profits and increasing revenue, the interaction only ends when the transaction is made or when the purchase is done. To some companies, this… Read More

Understanding Customer Behavior

According to a popular cliché, “customers are the blood of the business.” This statement simply emphasizes the importance and value of customers in a business. Comparing to human anatomy, blood runs along the veins of the human body to provide nutrients to all the body parts so that these parts can function well. Moreover, blood is also known as the primary carrier of oxygen on a cellular basis to breathe life to a person. In the same way, the customers provide revenue to the business through the transactions and purchases… Read More

Types of Customers and Customer Communication

A customer is technically defined as anyone who makes a purchase of a product, or someone who avails the services of a business provider. In a general sense, a customer may be anyone who is offered service and any form of assistance to address specific needs and preferences. In a business sense, a customer is the ultimate reason that a business is established. Every product or service that a business organization prepares is intended for the customers with a purpose of generating profit or revenue and making the business grow… Read More

Customer Communication Concept

In any business or organization, dealing with customers seems to be one of the most crucial success factors. Especially for a profit-earning company, customers play a vital role on the stability of the business. It is every company’s responsibility to get in touch with its customers for any concerns and feedback about the service. Successful business organizations make sure that their customers do not only conduct a one-time business with them, so customer communication is necessary. Communication with the customers does not just occur from the point of purchase to… Read More