Supply Chain Management Marketing History
Supply Chain Management Marketing History When it comes to the marketing end of supply chain management, it is first important to understand what marketing is, what it entails, as well as the history and criticism of marketing. In fact, it is hard to say exactly what marketing is, as it does not have a commonly agreed upon definition. Today, within the realm of academia, debates as to marketing’s true nature and purpose continue to rage on. But to put it in practical terms, marketing entails the management and social process by which different products and services are exchanged in order…
