Formal Customer Interaction

Customer interaction encompasses the three major phases starting from the pre-sale stage to the purchase stage and finally to the post-sale or after-sale phase of the interaction. In every stage of the company’s interaction with its customers, there are various ways and means to communicate with them. It should be the nature of a business to be assertive in initiating the communication with potential and existing customers in order to facilitate interaction and build a good business relationship. Yet, a company or a business organization cannot just simply make use… Read More