Cross-cultural Competence in International Business
The advent of globalization in international businesses has prompted business establishments to expand its network across cultures in order to keep up being culturally aware and more importantly, for businesses to increase cross-cultural competence. The value of cross-cultural competence skill is becoming increasingly important for many international companies. Often, Business establishments take on a perspective that cross-cultural competence is the silver lining between surviving and perishing in the modern global economy. Companies grow their business outside the country of origin when the business is expanding and is ready to take…
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