Unconventional Marketing Tactics
Marketing requires a great deal of creative skills and innovative ideas to develop activities and programs that would capture the interest of the buying public. Because of the competitive nature of marketing among many businesses, marketers in many companies try non-traditional and exceptional forms and means of marketing approaches. These unconventional marketing strategies is otherwise called guerrilla marketing. Guerrilla marketing refers to exceptional and unusual techniques in performing marketing activities with a goal of attaining maximized outputs from minimal resources and expenses. Because these are unconventional forms of marketing, it…
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