Day: November 16, 2009

A company that takes on a wider scope in their business coverage conquers the global market especially if it has established a competitive advantage in the industry. However, not everything works the same way as how business successfully operates in the domestic field. Some companies fail in going global because of the false assumption that the approaches that work in their country goes true in the international aspect. So, these businesses embark on the same product, same marketing campaigns and even the brand names and packaging. Failure to consider the… Read More